The Money Is In The List

"The Money Is In The List"

This phrase has been prominently quoted and repeated by every single successful Internet Marketer in the world. And it's really true.

If you're not building your Prospect/Customer List, then you're building someone else's list. I want you to realize this fact. First and foremost, to be successful in a business of any kind you need to have a customer or prospect list that you can communicate with.

The Pay-It Forward 4 Profits Funded Sponsoring Franchise is designed to help you build your list, develop a relationship with that list and then market your products and services to that list automatically through an Autoresponder.

Every single successful business in the world has a customer list or customer base that they draw from to gain repeat sales and repeat business. Retail business owners will all tell you that one of the most important factors in their success is their LOCATION. Why is that? Well, it's because if they have a "high traffic" location, then potential customers will decide to come to their store because it's close to where they live or work or shop. And this results in repeat business due to location.

Now what does that have to do with Internet Marketing? Everything!

You see, the Internet is an electronic communication media that is so vast that an actual "location" on the internet will not make a huge difference in the success of your business. However, Where Does Every Single Internet User "Travel To" On a Daily Basis?

Their Personal Email Inbox.

This is our "Location" in an Internet Business. So if you are regularly appearing in their Personal Email Inbox with information, help, support, and sales offers that interest them, then they are most likely to take you up on your offer.

Thus, the Bigger We Build Our List.
= The Better Our Online Location.
= The More Success We Will Have Online.

Remember, the BEST LOCATION to be on the Internet is in your Prospects Email Inbox.
This should all be starting to make sense to you now. To be successful on the Internet (and in any business) your business needs to be constantly exposed to your potential customers. We are going to accomplish the constant exposure to your prospects through automatic emails being sent to them from our Autoresponder (which is our automatic email system that will deliver pre-written emails to your prospects for you).

To be successful as an Internet Marketer (or Network Marketer) you need to:

== > Build A List
== > Build a Relationship and Market To Your List
== > Cash Your Cheques

We will accomplish the above with your Pay-It Forward 4 Profits Funded Sponsoring Franchise by using Response Magic; a fully automated, Autoresponder system that comes with your very own pre-written email autoresponder campaign that automatically follows-up with your PIF4P's members and prospects for you for 365 days on auto-pilot.

And you will also have 24/7 access to your list, in case you choose to personally communicate anything you want to your prospect list; such as new training, marketing tips, or an offer of a product or service...you decide how often and what you will communicate to your list.
REMEMBER: This is a FRANCHISE. Everything is already pre-written and set-up for you. You do not have to personally write or communicate with your members if you choose not to, the Response Magic Autoresponder will already do that for you.

Your Autoresponder Is The Most Important ToolIn Your Internet Marketing Business.
Here's why:The majority of the people who visit your website will not "buy or enroll" on their first visit. In fact, most people do not buy a product on the Internet until they've seen it or heard about it at least 7 times. Think about this yourself... How many times did you hear about Pay-It Forward 4 Profits before you actually signed up? If it's any less than 7 times, you're a little unusual. ;-)

Actually, the Pay-It Forward 4 Profits sales page is so effective, that many people do actually enroll on their 1st or 2nd visit. But the point is, most people need multiple exposures to a product or service before they buy it.

With Pay It Forward 4 Profits, many people will enroll on their first exposure, but won't actually understand the system or how it can help their business, until after they've received a few email communications from your autoresponder.

If you go out and spend a bunch of time and money promoting a product on the Internet and you don't have an effective way to capture and follow-up with your website visitors to remind them about the products or services that you are promoting, you will lose a lot of sales. For example, let's say you get 100 visitors to your Pay-It Forward 4 Profits sales page and out of those 100 new visitors, 2 people sign up the same day. Well, you might be happy with that, but I'm not... If you're going to send 100 people to your Pay-It Forward 4 Profits sales page, I want you to get the most signups possible... at least 10.

But 10 out of 100 people are not going to sign up on their first visit unless these are people you personally know who already trust your recommendations.However, if your Pay-It Forward 4 Profits sales page captures 100 subscribers after you send 100 visitors to it and you are using the RM Home Edition of Response Magic (your autoresponder), you have a very good chance of automatically converting 10 or more of those 100 subscribers to Pay-It Forward 4 Profits customers in the future through your automated Response Magic follow-up autoresponder/newsletter series.

Remember, whenever someone visits your Pay-It-Forward 4 Profits website and signs up for the FREE membership, they will be automatically followed up with for over a year. And all of those follow-up messages are working on your behalf to provide value, build trust and ultimately lead your subscriber to buy one of your affiliate products and/or sign up for the Pay-It Forward 4 Profits service under YOU.

Because your Pay-It Forward 4 Profits page works to capture your visitor's name and email address in the process of introducing them to the Pay-It Forward 4 Profits Funded Sponsoring Franchise system, sending visitors to your Pay-It Forward 4 Profits website will automatically build your subscriber list in Response Magic which gives each of your visitors a 2nd, 3rd, 4th, 5th, 6th, 7th, etc... exposure to your recommended products and opportunities. This additional exposure through your automatic email follow-up series gently reminds your visitors about your site and gives them the opportunity to sign up when the time is right for them.

See, people don't say no to you. People usually only say no to an opportunity if the timing is not right for them. By capturing subscribers on your website and following up with them via your Response Magic Autoresponder, you will still be there when the timing IS right for them. And you won't have to lift a finger to do this. It's all 100% automated and handled for you 24/7/365!That's the beauty of the Internet...

You never have to *personally* experience rejection! The system does all the sorting, qualifying and selling for you — automatically!! ;-)So, optimizing your Autoresponder is very, very important since your Autoresponder is your tireless, auto-pilot salesman working for you every moment of the day to follow-up with your website visitors, build trust, handle objections and ultimately make the sale for YOU.

Even if you hired someone and only paid them $10 per hour to do everything that your Autoresponder will be doing for you, you'd have to spend thousands of dollars per month.But, you don't have to pay thousands of dollars a month for an employee because you are smart and you are building an Internet business where 99% of the grunt work can be automated through powerful technologies like your Response Magic Autoresponder.Your Autoresponder service is provided by Response Magic.

Response Magic is used with the Pay-It Forward 4 Profits system because Response Magic is the most feature-rich and reliable Autoresponder on the market today.

I want you to make a long-term commitment to yourself, your Internet Success, and Pay-It Forward 4 Profits.

Joel Broughton
www.PayItForward4Profits.com

Too Much Attention Has Been Put On "Retention" In Network Marketing.

In the traditional marketplace we call it "repeat business" rather than retention, and repeat business is generally created by the customer wanting to purchase the product or service and being happy with the product and product value, so they will then buy again.
Retention involves promoting to your current customers.Advertising involved promoting to get new customers.

The Key To Growth In Any Business Is To Continuously Attract New Customers.

Here's where Network Marketing falls flat on it's face.

Network Marketing companies teach you to recruit customers and other networkers. But they forget to teach you how to properly advertise to reach those markets. Instead most people chase and sell to people that are not actually interested in purchasing the product or service and then you end up with a customer in your business that is not completely happy with what they are buying...which leads to your Attrition. Then the company tells you to spend your whole day working with that group of customers to get them to keep buying.
What they''re creating is basically a job for you. You are the "Manager" of those 20 people... please make sure they are educated, buying regularly and happy.

I'm Here To Tell You That This Is A Joke

If you want a job, go get a job. If you want a business, then act like a business owner. Business owners are not concerned about the 1''s and 2''s. Business owners are concerned with the %''s and increases in new business. Attrition is a fact of life (and business), so stop spending all day trying to figure out how to save one or two people. You need to figure out how to sponsor 100 more...and how to do it as quick as you can, then get another 100.

You should have a SYSTEM in place which leverages your time and skills to be able to promote to your existing customers...conference calls, autoresponders,etc. Your time needs to be spent attracting NEW CUSTOMERS.

If we advertise correctly and bring people in to our "stores" that want to purchase our products and services or want to work with us, you''ll be less worried about retention...and more concerned with how do I get more and grow?

A Wolf In Sheep's Clothing

Be careful.

You will run into many people in Network Marketing that tell you they want to work hard and will "do what it takes to succeed". It''s not what they say that''s important. It''s what they DO!!

Don't get sucked in to spending time with 1 person, 1 on 1, when they don''t DO anything. They need to earn your time.

If they get started with you and do nothing...how productive are they for your business? Well. Really, they''re just one customer. ONE CUSTOMER. It''s really not that hard to replace one customer. But if they start working and sponsoring people, that''s the person you will spend your time with.

Hopefully this can open the eyes of just one new person to this industry to understand that we need to run a business here, not a babysitting service for adults.

Joel Broughton
www.PayItForward4Profits.com

Another Day Another Blog

Alot of marketers seem so confused when it comes to building an online business. Why is there such confusion on a massive scale...internet marketing is really very easy IF you follow a step-by-step guide.

You see, most so-called "internet marketers" are amateurs trying to make a quick buck and are simply just trying to "Get you" or trying to make a quick sale so they can take their $50 commission and run. Happy to be on their way.

The problem with that mentality is that now a huge phenomenon has been created, whereby amateurs are passing themselves off as professionals, and teaching other amateurs what works and what doesn't...when in reality they don't know themselves, otherwise they wouldn't still be part-time amateur...they would be full-time professionals.

All the hype, all the guarantees, all the crap you might as well flush down the toilet, because most of it is barely worth the website that it's written on.

Forums nowadays have also gotten out of hand. Newbies go there looking for help, and get bombarded with answers and "secrets" and negativity about businesses that it's hard to get motivated to start their business. They become so overwhelmed and confused that it forces some into a complete stall and information overload.

But I guess a bright light will come from all of this technology and information. The strong builders and professionals will always rise above the rest giving good solid knowledge to the industry, despite the garbage been set up everywhere.

It's comforting to know that amateur internet marketers will always hide behind their computer because they know that if they physically speak to people they will be found out for what they are...and everyone will realize how little they really know.

This will continue to separate us from them. This will continue to show our integrity over those trying to make a quick buck by "tricking" people. And I will remain proud that we can provide quality systems, quality training, and a quality opportunity for those willing to learn, practice and apply our systems and techniques.

Joel Broughton

For More Info on Internet Marketing and a Generic System to build your business come see us at http://cashmonster.payitforward4profits.com

Still Amazed at the Lack of Duplication

To this day I am still amazed at the lack of good internet marketing education and lack of duplication in our industry.

I can't quite figure out why successful internet marketers would not want to create leverage through teaching and duplicating their success in others. As I continue to watch their efforts, they continually...build a list...sell to list...build a list...sell to list. However the funny thing is what they keep selling are one-time sales. No recurring sales or profits...which forces them to continue doing so, day in and day out....with no real end in sight.

Now don't get me wrong. You can make alot of money online, once you've figured out how to properly build and maintain a list of subscribers. Regardless of what you plan to sell, you can get interested people to subscribe to your list and then buy what you're selling.

So why choose one-time sale type products? It's easier...faster...more profitable.

In my eyes, I would still prefer to build a business where we gather a base of customers that purchase products or services on a recurring basis, which creates a long-term wealth for you and your family. Especially if the customers love the products that you are marketing to a point where they will purchase that product or service with no other reason than how good it is and what is does for them.

And why not do both? If you are already successful in building lists, why not combine the power of list-building and referring to a product or service that includes recurring sales.

www.PayItForward4Profits.com is our combination of just that. We teach people step-by-step methods to build their lists, then we teach them how to make recurring sales to their lists and finally include a product or service provided by a third party company to use as the main focus of their business, to create long-term wealth.

Build List - Create Immediate Cashflow - Build Long Term Wealth.

Make Sense?

It does to me.

- Joel Broughton

Teaching Your Children What You Know

Today, after finishing our Pay-It Forward 4 Profits Saturday Morning Breakfast Training call, and answering a few emails, I spent a few hours playing monopoly with my 2 six year olds, my wife and my 1 1/2 year old.

The neat thing about this game, and there are many others similar, is that the kids learn about buying real estate, and that when they own the properties, then people will pay them "rent". Over the past couple years when we play games with the kids, when we talk about the future as to what they want to do, we are ensuring that we teach them that they can have a job or a business.

When I was young, my parents ingrained in me that I should get a secure job and save money and I will be set. Well, we all know that is a strategy to be secure, but mediocre.

I would rather pass on to my children that they have the potential to do whatever it is that they want to and that owning a business and becoming an entrepreneur is more lucrative. When they decide what they want, I will encourage and support anything. However, I want to make sure that they understand the difference between Owners and Employees.

I encourage everyone to start talking to your children at a very young age about your business and that they can have a business when they get older.

The purpose of me building my business stems from my kids, and I would be doing them a disservice if I didn't teach them about business and how to succeed in that regard.

All the best.


http://cashmonster.cashflow123.com


- Joel Broughton

Primary Network Marketing Business

There has been alot of discussion in the industry over the years about what makes a good Network Marketing company. The funny thing is, that everyone will probably continue to argue over whose company is better, and what company you should join to make the most money.

Here's the commonality in all of those discussions. The person is always arguing in support of the Network Marketing company that they are building so that you will join them.

If they have a brand new company they will usually say things like "You need to join a groundfloor business to make any money, you have to be in first, you should get in now it's groundfloor, or sub-basement, or pre-launch, or get in before pre-launch..."

I have to chuckle a little over those statements, because what is going to happen after groundfloor is over...?? Usually they all hop to the next "groundfloor" company.

If they have a company that is 3-7 years old they tend to say that you should join because the company is just hitting "momentum" and we need to "ride the wave" of the momentum to get rich. Just by getting in at the right time, you can get rich. If you were to join now, you can't fail because everyone else is joining now too, and you just have to get in and you'll make a fortune.

Yes, another chuckle.

The third is a company that has been around for 10 or more years, 20 years, 50 years..etc. Alot of the time these companies are build around their products or services, and for good reason because usually the hype has passed and the company has grown into a stable company. (not always...but many times).

Some distributors will argue that having 1 product is best, and others having a large product line, and some will teach you that you should have no product at all...(snicker... :) )

So in all of the different comp plans, hype, products and services, how do you choose a company to work with.

Well first of all, you should have a plan (or a system) with which to market your products or services. I always laugh when people say "The Products sell themselves"...well..that may well be true, but the Products don't Introduce themselves...

So you are still faced with the marketing challenge of how to get the product of service in the hands of the customer. If you don't know how to do this, feel free to join us for free to learn how to market your business, products and services at http://cashmonster.payitforward4profits.com

So, now that you have a way to market your products how do you determine what to sell?

Well, here's a few ideas to get you started.

1. The company should be well established.

Meaning you should select a "seasoned successful" company that has been around for 20 years or more. (You can take your chances with a brand new company or a younger company...but my thinking is that I only want to build my network marketing business once...so I'd rather build it with a company that is going to be around in another 30 - 40 years...and ofcourse past performance is an indiciator of the future.)

2. The products or services have to be able to stand in the marketplace by themselves.

Meaning that if you were to take away the "income opportunity" from the company. The customers that currently buy from you, would still purchase the products or services from that company. If the only reason they are buying is for the opportunity, then you're business will be extremely volatile to market changes. It has to be a REAL PRODUCT (or service) purchased by REAL CUSTOMERS, that REALLY ENJOY using it.

3. You must have a marketing system to promote your products or services.

Without a marketing system - you have NO BUSINESS!!

4. The company should sell consumable products

Would you rather get paid once for a customer or get paid monthly on customer purchases. It's great to get a great big commission, but personally I'd rather continually get paid for one effort, rather than continually have to work to get new customers.

5. You must be passionate about the company, product or service.

If you can't get excited about your product or service, neither will anyone else. Find the right opportunity for you and build it for long term stable growth. Don't join a company because somebody else says it's exciting...you should know WHY you are joining.


Hope this helps even just one person to identify a good Network Marketing business for them to get started with.

Paying it Forward,

Joel Broughton

Failure Lane leads to Success Road

It's funny, alot of people ask me how to get true success in their business and how to develop long term residual income. It's also funny that when you tell these people how to get there, they simply nod their head and then carry on with "business as usual"

The best advice that I can give to a new entrepreneur (online or offline) - is to get going as fast as you possibly can. Here's why:

In every business people make mistakes and are bound to fail. But a small mistake or small failure doesn't mean you should quit trying. If I had quit trying the first time I failed, I would never had created a system that has developed from 2 to over 14000 members in just 2 short months. www.PayItForward4Profits.com

Someone Famous once said "You learn more from Failure, than you do from Success"

....So guess what folks...I'm going to start failing like crazy...starting now. Because trying a failing means I'm that much closer to the way to succeed. If I keep trying enough, I will eventually get it right.

Don't ever quit your Dreams and Goals. You will get there, you just have to fail some more first, so that you learn enough to become Successful.


Failure Lane leads to Success Road...

you just have to keep walking til you get there.

- Joel Broughton